Is Marketing Science or Arts Essay Example For Students

Is Marketing Science or Arts Essay Presentation The discussing question concerning promoting whether it is a type of science or workmanship has for quite some time been a dubious subject. Researchers in the course of recent decades have continually contended endeavoring to order and demonstrate the term showcasing having a place into either the craftsmanship and science class. Showcasing is inferred by which an item/administration begin, valued, elevated and placed,distributed to individuals Who expend them. It includes loads Of arrangements, advancements. Arranging and dynamic for all the four P(s) of showcasing. People groups general misguided judgment of the term showcasing is that it is n aesthetic field whereby the job of advertisers is to be inventive, creative and in this way concoct noteworthy activities and put their thoughts running from item adverts, trademarks, logos and mascots no matter how you look at it. What individuals neglect to acknowledge is that underneath all above, there lies the vital science that rotates the four crucial P(s) of advertising the item, value, place/dissemination system that should be created lastly the advancement . The logical order for promoting is separated into a gathering of four variables going from common sense, information based, scholarly based just as scholarly needs. This exposition will concentrate on some of key variables to contend the point that while promoting as an action will in general include masterful undertakings requiring innovativeness with respect to advertisers, the center of showcasing itself as a topic is that its particularly grounded in the standards of sociology, similar to brain science, for instance. Conversation Marketing Is Science: before, scholastics like Avail (1949). Barrels (1951), Hutchinson (1952) and Bezel (1963) have firmly insisted that showcasing is a type of a craftsmanship because of the multifaceted nature of commercial center practices was difficult to be planned dependent on harries. Profit (1949) accepts that development, innovativeness with styles and natural feel is the thing that interests to purchasers for a specific item or administration. Despite what might be expected, we have another gathering of scholastics that remains on the opposite side contending that promoting is undoubtedly science, individuals like Converse (1945), Brown (1948), Alderman and Cox (1948), Kettle (1972) and Hunt (1976). Cayman (1999) states that his essential conviction of promoting is that isn't simply speculative chemistry or workmanship yet rather it is science since showcasing should be done in understanding to business standards. It is a vital action concentrating on a control and utilizing the correct apparatuses to do it Again, Cayman (1999) avows that advertisers whose spotlight is only founded on inventiveness will undoubtedly have a lot of thoughts yet not with regards to deals. It is unquestionably verifiable that showcasing employments requires some masterful features to pull in customers to their items or administrations in the vein Of inventive delectableness, mottos, structure and bundling however these creative components don't simply show up out of nowhere yet from methodological headway Of studies be it conduct science or business territories just as humanism Sutton and Klein (2003) claims that advertisers are businessman and their job isn't only comprising of being innovatively in vogue. It is along these lines an advertisers responsibility to contribute scholarly exploration and procedure control to the undertaking showcasing the board. Advertisers must have speculation of showcasing trusts as opposed to promoting desires to accomplish dependent on a logical procedure and embarking to analyze it. The basic showcasing disappointments are because of the inadequacy of advertisers to apply information on their customers to situate their brands, powerlessness to viably advertise their brands finished conventional media in addition to inability to make important client forms because of lacking of culture and association data for brand the board. Arrant (1985) in his own words cited that Even a careless scrutiny of insightful articles in promoting diaries will undoubtedly affirm prevailing status of consistent experimentation. He at that point additionally qualified that with appropriate assets, for example, innovation and right instruments, advertisers would have the option to create and progressively down to earth way to illuminate any showcasing issues. The chart above further shows Arrant logical promoting hypothesis by viding four variables (abstract, Objective, agreement and strife) containing four models (legitimate empiricist, sociopolitical, emotional world and freedom). Showcasing Institutes and Association Generally, science is named a strategy by which researchers and scholastics dare to raise an exact, reliable and sensible portrayal or understanding of a specific subject. Science additionally includes observational exploration or in any case information, particularly increased through understanding. Alluding back to the achievements of showcasing improvement, The American Marketing Association, an expert relationship for people and organizations depended related with advertising was established in 1937 and situated in North America. The foundation of AMA was brought about a merger of National Association of Marketing Teachers (MAT) and American Marketing Society (AMASS). Moms site (2004) affirmed and characterized the job of advertising as a linkage among purchasers and dealers through a progression of data which is utilized to recognize and characterize the showcasing possibilities and issues from creating, refining and assessing promoting activities to observing promoting execution just as improving the comprehension of showcasing as a procedure. Nonverbal correspondence EssayInevitably, this emphasis on showcasing estimation not just kept Wichita large and in charge in business, yet in addition reliably put Wichita on Fortunes top 100 work environments list. Another association that intensely underscores a culture of responsibility and insurability for showcasing exercises is Frito Lay, where access to continuous information because of its immediate store conveyance model makes the organization ready to react rapidly with the impacts Of advertising activities. Estimation Of advertising sway isn't only the activity of the showcasing division yet additionally has saturated to the upper degrees Of this associations the board (Thomas, Woodard Reportable 2008). Advertising Anthropology and Sociology Marketing scholastics have given their experiences of their individual hypotheses with regards to showcasing and its co-connection to sociology, Kaplan (1964) characterizes hypothesis as an arrangement of laws whereby the laws are adjusted into a precise relationship between's each other. Plainly since showcasing as a science concerns exchanges among purchaser and vender which occurs in a social world, promoting is really a sociology. Truth be told, it can he said that both promoting researchers and administrators essentially study human conduct (Zinnias Hierarchies, 1992). With regards to advertising human sciences, there are different approaches to classify research network which essentially alludes to the purchasers and clients (Peter and Olson 19831 Organizations need to mull over what potential clients are looking for so as to oblige showcase the items or administrations. Hence, so as to accomplish this, it will include different numerical displaying, search and reviews on socioeconomics, land variables and client practices. As indicated by Dowling (2004), it is a mind boggling procedure to comprehend the brain science behind the inspiration of customers buying choices. Accordingly it is urgent to fabricate a vital examination strategy to contemplate the conduct study of customers which are speculations, auxiliary systems, vital suggestions and market-detecting standards. As of now it very well may be seen that in the sub-zones of showcasing, for example, purchaser conduct, deals the executives and channel conduct, promoting has just advanced from imaginative examination to one laden with hypotheses and an assortment of issue articulations requiring assessment and tests (Anderson 1983). As right on time as asses, Barrels (1951) has reasoned that for advertising to turn into an appropriate science, needs to advance from an absolutely business-world instrument to one that has various essential verifiable standards or speculations. This advancement from business to science must he mutually took a shot at by the two advertisers and social researchers, the previous to plan fundamental speculations dependent on their certifiable encounters and the last to discredit or bolster the theories by method of experimentation and perception. In fact, showcasing has far to go before it very well may be perceived as a completely fledged sociology discipline. When contrasted with progressively settled sociologies, similar to financial matters, for instance, promoting still conveys the discernment that it is a subject that doesn't organize the guideline of information obtaining or the drive to improve human culture. Tragically, many despite everything consider showcasing to be satisfying the requirements Of just a particular fragment Of society; name the business division (Anderson 1983). On a positive note, Hunt (1383) proposed that showcasing is advancing in this back on a decent pace. He recorded 4 arrangements Of promoting essentials that should be experimentally clarified: 1. Purchaser conduct 2. Merchant conduct 3. Institutional systems which encourage purchaser vender trades 4. The results of 1-3 on society as a rule With progress being made on in any event 3 of the 4 basics appeared above, he is sure that given adequate time and exertion, as other perceived sociologies, promoting would one day have its own attempted, demonstrated and testable general hypotheses. Decision Marketing as a science may not be as built up or develop in contrast with Other sociologies, for example, brain research yet it is likewise not a simply masterful topic. The continuous contention with respect to showcasing being craftsmanship or science is likely one that Will not be finished up at any point in the near future however unmistakably genuine endeavors have been made are as yet being made to build up the central standards and quantifiable speculations and theories to push promoting up the scienti

The White Man’s Burden :: Literary Analysis, Kipling

In the â€Å"White Man’s Burden†, Rudyard Kipling claims that it is the obligation or weight of the white men to cultivate the non-whites, to instruct them and to strictly lift them (address notes, 2/8). Kipling is explicitly discussing the colonized non-whites (address notes, 2/8). The possibility that the recently colonized non-whites were missing and requiring help from a more prominent society was basic among American whites as of now (address notes, 2/8). Rudyard utilizes the whites’ open emotions towards the issue and composes â€Å"The White Man’s Burden† trying to move the whites to help the non-whites since he thinks it is an exceptionally advantageous development for the U.S. Rudyard implied this sonnet to be a stunning and educational type of consolation for the whites to take up the weight of sparing the non-white human advancements that they have now pursued duty over. In â€Å"The White Man’s Burden†, Rudyard claims that the whites will undoubtedly help the non-whites out of strict obligation and for the whites’ own great (Rudyard). In the last verse, Rudyard likewise clarifies that the non-whites have experienced a ton do to the whites’ colonialism (Rudyard). Despite the fact that he clarifies the non-whites’ complaints, Rudyard doesn't generally appear to be that thoughtful for the non-whites however rather, he assumes next to no of them and basically says they are unequipped for dealing with themselves. At the time that Rudyard distributed â€Å"The White Man’s Burden†, whites were at that point clashed on some solution for the non-whites (US, 437). A few whites asserted that there ought to be practically no intercession of the whites on the non-white social orders since Charles Darwin’s hypothesis of â€Å"survival of the fittest† is the way that things ought to be (US, 437). The whites who were for mediation contended that it was the compassionate and strict obligation of whites to get included (US, 437). They likewise shouted that it was smarter to help the non-white create as a result of the requirement for exchange (US, 437). Since there had just been such a discussion between the whites over this issue, Rudyard’s sonnet picked up consideration snappy (address notes, 2/8). Rudyard’s work picked up consideration of American pioneers and turned into a motivation for future activities of colonialism (address notes, 2/8). Rudyard’s sonnet appeared to have increased a ton of prominence on account of his tone of patriotism. In the sonnet, he fundamentally says that so as to be regarded as one of the more prominent countries, America needs to accomplish some cause work and help a portion of the less blessed (Rudyard).

Business,society and policy Case Study Example | Topics and Well Written Essays - 1000 words

Business,society and approach - Case Study Example This report is concerning the business point of view of Panther Sports, who have redistributed the soccer balls fabricating in Pakistan, and are presently confronted with a moral issue that is putting their business, validity and fortress in the Asian games advertise at jeopardy.Panther Sports, after a decrease in its deals because of expanding financial weight and restricted assembling plans, chose to follow the case of different organizations in re-appropriating the assembling market in the creating nations where work concentrated employments are inexpensively done. This would guarantee that the item is made on indistinguishable quality and norms from those made through local assembling, however the expense of creation would be impressively cut. Re-appropriating in the Asian nations would likewise make the ways for Asian market to them where they had a decent possibility of building up their fortress. Thus, they built up their soccer producing market in Pakistan, and contracted wit h Faisal Sports in Sialkot. Be that as it may, in this locale, that is India, Pakistan, and Bangladesh, there have been broad instances of kid work. Faisal Sports was found to be associated with this demonstration, thus Panther Sports ended its agreement with this temporary worker. Given the nature and gravity of this illicit demonstration, Panther Sports is in danger of losing its future customers, and its hold in the Asian Market.... of Panther sports in this contention, and suggestions can be given to fathom this issue, the business point of view needs to considered. This includes talking about the structure and framework of global organizations, their obligations and obligations as set by numerous codes and directions by specialists, the strategies for their activities concerning redistributing in different nations, a gander at the partners hypothesis and the dangers that Panther Sports runs. Business associations and organizations are seen as autonomous elements and virtual residents of a state. These associations are held autonomous of their staff, also, consequently, the staff, on any level, won't be charged of any wrongdoing if the association neglects to satisfy its obligations or abuses any set of accepted rules. The association itself will confront the results, and the proprietors themselves won't be considered capable. Though the organizations are not qualified for understand each issue looked by the networks where they have their plants, they are requested to ensure that any issues made as an immediate or aberrant impact of the organization, regardless of whether essential or optional, be understood by that organization, and that their business systems don't damage the standards of business morals and the standard set guidelines (Freeman 2002). At the point when organizations redistribute their assembling business in different nations, they, however as yet holding the privilege to the name and name of the organization, don't own the manufacturing plants and businesses privately set

Learn How to Write College Essays

Learn How to Write College EssaysCollege students all over the world want to know how to write college essays. These are courses of approximately two hundred to four hundred words, and students in many colleges find this to be an overwhelming task. It is really not that difficult to write good college essays, but there are some specific things you need to know to get started.If you are preparing to take the college essay test, the first thing you should do is read the guidelines for how to write college essays, which is in the first guidebook from Kaplan. Kaplan has been teaching students how to do this for a very long time, and there are no surprises here. Some of the things you will want to pay attention to include grammar rules, the format of the essay, and the essay's focus on the main topic of the essay.A very important aspect of how to write college essays is that you must have good grammar. Your grammar needs to be correct, and should not use unnecessary punctuation or writing style. You need to add these rules to your own style as well. Some things you can do to improve your grammar are to check out tutorials, ask other people who have already learned how to write college essays for advice, and even ask your college's course counselor for help.The next part of how to write college essays is knowing how to format your essay correctly. This means that you need to ensure that the proper layout is used. The reader should be able to see the main idea of the essay, and they should be able to get all of the details that will relate to the idea.The key element is to make sure that the student's focus is on the essay, not the formatting. You can get around this with a little extra planning, but the best approach is to use fonts and style that reflect your subject matter. Use smaller words in larger type, and write about things that are of personal interest to you.To learn how to write college essays, the student needs to find a topic that they are passionate abo ut. Make sure that the student has a plan of attack to keep the readers engaged in their own thoughts and ideas. Also, the better the reader's engagement, the better they will be able to relate to the ideas and concepts of the essay.The last and final thing to learn about how to write college essays is how to write to your audience. You need to learn how to communicate effectively with your audience, and you need to be able to keep the readers interested. This can be difficult if you are trying to write a topic that they are not familiar with, but it can also be a challenge when you are dealing with something like philosophy.In any case, writing is an art form that cannot be learned overnight. However, if you take the time to learn the basics of how to write college essays, you will be well on your way to having a successful career as a college professor. In addition, by writing on a regular basis, you will also be ready to deliver your lectures on a consistent basis.

Understanding the Causes of Social Anxiety Disorder

Understanding the Causes of Social Anxiety Disorder Social Anxiety Disorder Print Understanding the Causes of Social Anxiety Disorder By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Medically reviewed by Medically reviewed by Steven Gans, MD on February 24, 2018 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on June 24, 2019 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children In This Article Table of Contents Expand Genetic Environmental Societal Brain Structure/Biological View All If you have been diagnosed with  social anxiety disorder (SAD), you may wonder what caused you to develop the illness. Rather than there being a single causative factor, it is likely a complex interplay of variables that result in the disorder. Illustration by Brianna Gilmartin, Verywell Genetic If you are diagnosed with SAD, you probably have specific genes that made you more prone to developing the disorder. If you have a first degree relative with SAD, you may also be 2 to 6 times more likely to develop the disorder.?? The genetic component of social anxiety disorder is also known as the “heritability” of the disorder. Although heritability rates can vary a great deal in studies, it has been estimated at around 30 to 40 percent, meaning that roughly one-third of the underlying causes of SAD comes from your genetics. Heritability is the proportion of variation in a phenotype (trait, characteristic, or physical feature) that is thought to be caused by genetic variation among individuals. The remaining variation is usually attributed to environmental factors. Studies of heritability typically estimate the proportional contribution of genetic and environmental factors to a particular trait or feature. So far, researchers have not found a particular genetic makeup linked to SAD. They have, however, found specific chromosomes linked to other anxiety disorders such as agoraphobia and  panic disorder.?? Environmental The psychosocial causes of social anxiety disorder (SAD) include factors in the environment that influence you as you grow up. If one of your parents has social anxiety disorder (SAD), then you are more likely to develop the disorder yourself.?? Psychologists have developed theories about how children may become socially anxious through learning. Ways Children Learn Social Anxiety Direct Conditioning: Did you forget your lines in the class play? Did other kids make fun of you or were you the victim of constant teasing or bullying? While it is not a necessary trigger, going through an early traumatic event may have an impact on the development of social anxiety, sometimes years later.Observational Learning: If you did not experience a traumatic event yourself, did you see someone else in a traumatic social situation? For those already vulnerable to the disorder, this may have the same impact as going through the situation firsthand.Information Transfer: Fearful and socially anxious parents unknowingly transfer verbal and non-verbal information to their children about the dangers of social situations. If your mother worries a lot about what other people think of her, chances are you have developed some of this same anxiety yourself. Your upbringing can also impact the likelihood that you will develop SAD. You are more likely to develop the disorder if: As a child, you were not exposed to enough social situations and were not allowed to develop appropriate social skills.?One or both of your parents was rejecting, controlling, critical, or overprotective. Children that do not form a proper attachment to their primary caregiver are at greater risk because they cant calm and soothe themselves when in stressful situations. Behavioral Inhibition in Childhood   Do you know a toddler or young child who always becomes extremely upset when confronted with a new situation or unfamiliar person? When faced with these types of situations does the child cry, withdraw,  or seek the comfort of a parent? This type of behavior in toddlers and young children is known as behavioral inhibition. Children who show behavioral inhibition as a toddler are at greater risk for developing SAD later in life.?? Because this temperament shows up at such a young age, it is likely an inborn characteristic and the result of biological factors. If you are concerned that your child is excessively withdrawn or fearful in new situations, it may be helpful to discuss your worries with a professional. Since we know that behaviorally inhibited toddlers are more likely to become socially anxious children and socially phobic adults, any kind of early intervention may help prevent more serious problems later in life. Societal Societal factors that can influence the development of social anxiety include growing up in a culture with a strong collectivistic orientation, such as Japan or Korea. The syndrome taijin kyofusho in these cultures involves a fear of making other people uncomfortable and reflects a culture in which concern for how you fit as part of the larger group is emphasized.?? What Is Taijin Kyofusho? Brain Structure/Biological Just as x-rays are used to “see inside” your body, the same can be done for your brain. Medical researchers use a technique called “neuroimaging” to create a picture of the brain. Newer techniques can look not only at brain structure but at types of functions in specific regions of the brain. For mental disorders, researchers may look differences in blood flow in specific areas of the brain for people who are known to have a particular disorder. We know that four areas of the brain are involved when you experience anxiety. Brain Areas Involved in Anxiety The  brain stem  (controls your heart rate and breathing)The limbic system (effects your mood and anxiety level)The prefrontal cortex (helps you to appraise risk and danger)The motor cortex (controls your muscles) A study of blood flow in the brain published in 2001 found differences in the brains of social phobics when speaking in public. For this study, they used a type of neuroimaging called “Positron Emission Tomography” (PET).?? The PET images showed that people with social anxiety disorder had increased blood flow in their amygdala, a part of the limbic system associated with fear. In contrast, the PET images of people without SAD showed increased blood flow to the cerebral cortex, an area associated with thinking and evaluation. It seems that or people with social anxiety disorder, the brain reacts to social situations differently than people without the disorder. Neurotransmitters If you have social anxiety disorder, there are likely imbalances of certain chemicals in your brain, known as neurotransmitters. These neurotransmitters are used by your brain to send signals from one cell to another. Neurotransmitters Involved in Anxiety NorepinephrineSerotoninDopamineGamma-aminobutyric acid  (GABA) People with social anxiety disorder have been shown to have some of the same imbalances of these neurotransmitters as people with agoraphobia and panic disorder.?? Understanding how these brain chemicals relate to social anxiety disorder is important to determine the best medications for treatment. A Word From Verywell There is no single cause of SAD. In most people, the disorder is the result of a combination of factors. When receiving a diagnosis or treatment for social anxiety disorder, your doctor or mental health professional should discuss with you possible contributing factors to your social anxiety. Best Treatments for Social Anxiety Disorder

Writing 101 Foreshadowing Definition, Examples of Foreshadowing, and How to Use Foreshadowing in Your Writing

Storytelling has one ambition at its core: to capture your reader’s attention and keep them engaged with your story until the end. Foreshadowing is a valuable literary technique a writer can use to create and build suspense that will keep your readers turning the page.

Essay on Coping Mechanisms in Kurt Vonnegut’s...

People react differently to tragedies: some mourn, some speak up, and some avoid the sorrow. In Slaughterhouse-Five, Kurt Vonnegut suggests the danger and inhumanity of turning away from the discomfort by introducing Billy Pilgrim as someone who is badly affected by the aftermath of the Dresden bombing, and the Tralfamadorians as the aliens who provide an easy solution to Billy. It is simpler to avoid something as tragic as death, but Vonnegut stresses the importance of confronting it. Vonnegut, like many artists, expresses his ideas through his creations. The significance of art is not confined to helping and inspiring the general public; the process of creating art also becomes another form of coping mechanism for artists. In†¦show more content†¦One of the greatest impacts caused by disasters is one’s motivation for living. In Slaughterhouse-Five, many characters display twisted minds after experiencing wars. Billy and Rosewater find life meaningless, because they witness too many dead bodies in war; Lazzaro finds the sweetest thing to be revenge. As wars bring distorted senses to people, Vonnegut presents two opposing coping methods in Slaughterhouse-Five: One is the Tralfamadorians’ passive idea and the other is the narrator’s humane notion. The overall concept of the Tralfamadorians is to â€Å"ignore the awful times, and concentrate on the good ones† (Vonnegut 150). They do not look back, not even forward; they focus on the scattering patch of good moments regardless of time. A similar idea is how they have come to regard death: â€Å"in bad condition in that particular moment, and that the person is just fine in plenty of other moments.† The thought – it is more important that a person has lived a brilliant life – is comforting; however, it disregards the possibilities a person has as long as he or she lives. In an interview, Vonnegut points out that he â€Å"resents† the promising ideas, the Utopianism, in science fiction (qtd in Simpson 261). This is disclosed in Breakfast of Champions, when Kilgore Trout indirectlyShow MoreRelatedThe Impact Of Science Fiction in Our Life: Slaughterhouse-Five by Kurt Vonnegut815 Words   |  4 PagesFiction Kurt Vonnegut’s Slaughterhouse-Five brilliantly illustrates how being in combat traumatically affects soldiers in time of war. Indeed, the author uses science fiction and the creative use of time travel as a mold to bring about his true feelings towards war, thus making Slaughterhouse-Five a quintessential anti-war book. Vonnegut’s usage of science fiction creates an outlet to the planet of Tralfamadore where Billy is able to escape his mental damage from war. The author, Kurt VonnegutRead MoreKurt Vonnegut s Slaughterhouse Five902 Words   |  4 Pageswould do anything to avoid memories of trauma, including inventing an alternate planet. 2. 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His father was a prominent architect in Indianapolis, and provided well for his three children until the Great Depression hit in 1929. The Depression put Kurt, Sr. out of work, and harmed his spirits in such a way that he essentially gave up on life. His wife, Edith, ultimately resorted to alcoholism andRead Mor eThe Theme Of Death In Slaughterhouse Five And Death1656 Words   |  7 PagesSlaughterhouse-Five and Death There’s a recurring theme throughout Slaughterhouse-Five by Kurt Vonnegut which permeates throughout the story from beginning to end. It’s the idea that death is just that. Death. One can argue that Vonnegut attempts to desensitize death through the Billy Pilgrim and the Sci-Fi story of the Tralfamadorians, but what if he is instead using these examples in order to justify the exact opposite idea? By planting us into Billy Pilgrim’s surreal and insane story filledRead MoreAnalysis Of Kurt Vonnegut s Slaughterhouse Five Essay2080 Words   |  9 PagesDraft Slaughterhouse-five War is a virus, a plagues our world and has experienced since the early ages of time. Once a war is cured a new strain begins stronger and more unforgiving as the last. Humans are creatures of habit which continue the violence. Kurt Vonnegut’s novel, slaughterhouse-five, is a deliberate and well developed statement against war as expressed through the tone, rhetoric, and characters, making anti war a prominent theme through the entirety of the novel. Slaughterhouse-fiveRead MoreKurt Vonnegut s Slaughterhouse Five1246 Words   |  5 PagesIn Kurt Vonnegut’s Slaughterhouse-Five, Billy Pilgrim becomes â€Å"unstuck† in time. The question here is, why? The fact of the matter is that he does not actually begin to time-travel. 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