The Success Of Southwest Airline Company Essay - 801 Words

This week’s case study is regarding the success of Southwest Airline Company. It was interesting to read and see the success of Southwest uncovered. Reading these case studies it brings a different approach to management. With this case, it shows how we have to be brave enough to step out of the normal and go with our passion and calling in life. Herbert Kelleher was not your typical CEO. It was fun, outgoing, witty and goofy. 1. a. Airline customers are segmented in different groups: airlines must use the following criteria in order to target their specific customers: identifiability, size, accessibility, growth potential, and absence of vulnerability to competition: i. Visit friends traveler ii. Independent traveler iii. Senior Traveler iv. Business b. Southwest would try to market to all of them. However, would not appeal to the bigger business owners. I would assume your higher companies they would want prefer first class with extended options. 2. The decision to increase expansion on long hauls I think was a great idea. It not only open the door to become profitable but also help keep their customers happy. Not everyone needed to fly short distance. The only drawback I see is that the flights are uncomfortable and no food after five hours can cause passengers to get cranky. However, if it is at half the price than you know what you are signing up for. 3. In spite of Southwest, employees being in a union it works for their company. They work with theirShow MoreRelatedLeadership of Southwest Airlines1148 Words   |  5 PagesLeadership of Southwest Airlines Southwest Airlines is often a modeled by other companies for its organizational structure. Organizations that have an effective management team are successful in developing a strong organizational culture, utilizing managerial controls, and leveraging diversity. 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